综合一区欧美国产,99国产麻豆免费精品,九九精品黄色录像,亚洲激情青青草,久久亚洲熟妇熟,中文字幕av在线播放,国产一区二区卡,九九久久国产精品,久久精品视频免费

More men are seeing the value of spas

By Xu Junqian ( China Daily ) Updated: 2011-10-07 11:07:28

More men are seeing the value of spas

Bottles of massage oil at the Banyan Tree Spa, in Shanghai. The spa offers Ginseng and lemongrass scrub and other Thai-style treatments which take care of skin and relief stress. [Photo / China Daily]

One of the major reasons the industry has long been dominated by women is, unsurprisingly, the question of masculinity, say industry insiders.

"Men tend to get anxious walking into places such as spas," said Barry White, global director of Langham Hotels and Resorts' spa brand Chuan Spas.

Unlike the "saturated" female spa market, White said, the male spa market in China is still "an emerging one" and lacks sophistication. This, however, creates a window of opportunity for entrepreneurs. "Essentially, it's a business about looking good. And like the culture of going to the gym and swimming pool in Shanghai, which is already as thriving as that in Hong Kong and London, it will be a lucrative one," said White.

The Chuan Spa owned by the Langham Group, for example, was due to open its biggest spa treatment center in Shanghai's fashion hub, Xintiandi, this month. To ease any anxiety among male customers, White said they will create a unisex environment by using products that "don't feel so cosmetic" and offering a more professional service.

While the approach has yet to prove itself, the male market for spas, as in many other industries, appears to be more lucrative than that for women.

"They are very generous in tipping," said Jin, the veteran spa therapist. "While female customers usually think it's our duty to serve them well, men are easily enchanted and willing to squander big cash as a reward for our services."

Such generosity has also been witnessed at Banyan Tree. The size of its male membership has already surpassed that of its female members, a sales manager from Angsana Spa at Banyan Tree in Shanghai told China Daily.

"Once they have grown to trust the service, they are more committed to it and willing to pay big money," said the manager, who insisted on anonymity because of company rules.

One unique feature of the spa market for men in China, according to Banyan Tree, is that a fairly large number of customers are businessmen who treat the spa rooms as a perfect venue for meetings, because the rooms usually boast a private and relaxing environment.

"Like golf courses and wine cellars, for many nouveau riche in China, it's more an experience of pleasure-seeking and enjoyment," said Zhang, the male magazine editor, who said he was rather surprised to find that there are quite a few 50-something men, who are generally ignored by the skincare market in China, interested in the sector.

Previous Page 1 2 Next Page

Most Popular
Special
...
托克逊县| 建始县| 土默特右旗| 乌拉特中旗| 邵东县| 玛曲县| 即墨市| 鄂伦春自治旗| 岐山县| 明水县| 龙江县| 昌乐县| 宣化县| 潜山县| 黄陵县| 临城县| 英超| 高邮市| 定西市| 普兰县| 江油市| 罗江县| 陵川县| 西安市| 宁国市| 西宁市| 蕉岭县| 濉溪县| 陆丰市| 万全县| 贵港市| 图们市| 西和县| 绥中县| 凯里市| 奉节县| 武平县| 遵化市| 凤山县| 吉林省| 西贡区|