综合一区欧美国产,99国产麻豆免费精品,九九精品黄色录像,亚洲激情青青草,久久亚洲熟妇熟,中文字幕av在线播放,国产一区二区卡,九九久久国产精品,久久精品视频免费

China / Cover Story

Coming to a small screen near you

By Yang Yang (China Daily) Updated: 2014-05-08 07:52

Coming to a small screen near you

LI FENG/CHINA DAILY

Mobile games are gaining popularity in China, but developers face a multitude of challenges, as Yang Yang reports.

For Yang Zhen, 33, there are only two types of people in the world - those who love computer games and those who don't. Since his early days at college Yang has been a computer game fanatic. He started with the shoot 'em up Red Alert before moving on to the online role-playing game World of Warcraft, where he spent thousands of yuan on equipment and online tools, as well as a large part of every weekend working in collaboration with cyber friends to achieve the ultimate victory.

Coming to a small screen near you
Tencent launches Candy Crush game in China 

Coming to a small screen near you
Chinese online games earn $1.8b overseas in 2013

But in 2013, the appeal of World of Warcraft gradually began to wane. Instead of sitting at his computer terminal after a busy day at work, the engineer at a power company in East China's Zhejiang province preferred to lie on his couch reading online fantasy novels or playing online game adaptations on his smartphone while keeping an eye on his 6-year-old daughter.

Now, Yang plays a mobile game adapted from a novel called Amazing World. He often pays 50 yuan ($8) to buy tools to improve his online combat ability, a practice known in the industry as "pay to win". Yang, who describes himself as "a reasonable player", has paid about 500 yuan in total, but real aficionados who want to reach the top level, known as VIP10, have to cough up 30,000 yuan.

"Many people are happy to pay that much for this particular game," Yang said, "but in truth, many online mobile games adapted from novels are poor quality. Domestic developers change the plots so the games are easier to play, but that makes them less interesting. The games are poor in terms of interoperability, but because they are adapted from popular online novels many fans of the books are willing to pay to play them."

Yang is one of hundreds of millions of mobile-game players in China. According to a report published by the consultancy iiMedia Research, 385 million people regularly played mobile games in 2013, a rise of 34.6 percent from the previous year, creating a market valued at 12.25 billion yuan. However, only less than 3 percent of the players paid for their entertainment. IiMedia estimates that this year, the number of players will exceed 450 million.

Coming to a small screen near you

Gaming enthusiasts head to mobile games event 

Coming to a small screen near you

Cellphone game becomes a hit in China's mobile app market 

Previous Page 1 2 3 4 Next Page

Highlights
Hot Topics
...
桐乡市| 株洲市| 宜阳县| 茌平县| 普兰店市| 拜城县| 蓬安县| 壶关县| 偃师市| 乌鲁木齐县| 安宁市| 醴陵市| 越西县| 白河县| 海晏县| 堆龙德庆县| 盐边县| 申扎县| 东阿县| 白银市| 武胜县| 北票市| 高台县| 九台市| 石棉县| 太白县| 辛集市| 九龙县| 若羌县| 大安市| 巨野县| 铜鼓县| 兴业县| 新乡市| 上蔡县| 鄄城县| 敖汉旗| 钟祥市| 峨眉山市| 铁岭县| 台州市|