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Exhibition fuses intangible cultural heritage with internet

chinadaily.com.cn | Updated: 2018-04-26 14:07
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A visitor experiences moxibustion during the ICH show. [Photo provided to chinadaily.com.cn]

According to the organizer, the show hopes to provide a platform for inheritors to show their ICH works, and also a channel for customers to know and buy ICH products. Most exhibits on display can be bought online at special ICH e-commerce section, to help expand market for ICH merchants.

The Yongxin Huayun, Jingdong Group, along with UNESCO Database for International Intangible Culture Heritage, will jointly promote the Chinese culture in a more effective way on the platform of internet plus, and improve related ICH products, to better fuse ICH into modern people's lives.

Folk artist Luo Huanwen teaches visitors to make kites. [Photo provided to chinadaily.com.cn]
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