All-inclusive holiday-package provider Club Med launched its first Joyview resort in Hebei province's Beidaihe in late May.
The Joyview line specifically targets Chinese. It's also different from other Club Meds in that it offers flexible payment options rather than a single price for everything.
The French resort group runs nearly 70 facilities in 30 countries. Shanghai-based Fosun International Ltd acquired a 98 percent stake in the group in 2015.
It has since focused on making inroads in China, its fastest-growing market, Club Med president Henri Giscard d'Estaing says.
"As all-inclusive is not yet so well known in China, it gives an opportunity for a large number of potential customers to try and use Club Med," d'Estaing says.
