Long, who is considered the "godmother of Chinese talent shows", produced one of China's most popular televised talent shows, Super Girl, in 2005, which attracted millions of viewers and propelled the winner Li Yuchun to become one of the biggest pop icons in China.

Li is one of the coaches on the second season of The Coming One.

Speaking about the upcoming show, Li says: "In the first episode, each competitor has to display their musical talent within 100 seconds.

"It's very challenging to impress people in such a short space of time, but some of them have made it.

"The process of constantly creating music and getting inspired by other singer-songwriters is enjoyable."

The other celebrity coaches who are in The Coming One 2 are Beijing-based singer-songwriter Hua Chenyu, Taiwan singer-songwriter Wu Tsingfong, and Chinese actress Yang Mi.

Celebrity power is a way to attract young audiences, says Long, adding that audience tastes have changed drastically over the years.

"They now want to participate and witness the growth of a singer-songwriter they pick," says Long.