综合一区欧美国产,99国产麻豆免费精品,九九精品黄色录像,亚洲激情青青草,久久亚洲熟妇熟,中文字幕av在线播放,国产一区二区卡,九九久久国产精品,久久精品视频免费

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Luxury in the bag for less than $2 a day

By Ren Xiaojin | China Daily | Updated: 2018-10-25 11:08
Share
Share - WeChat
A shopper walks past a Prada shop on Orchard Road in Singapore. [Photo/Agencies]

The Chinese sharing economy's latest innovative offering allows users to rent luxury handbags for less than $2 per day, but industry analysts said the business is not likely to grow to a large scale.

Prada, Chanel, Louis Vuitton, Alexander McQueen - all these brands have one thing in common: being expensive. But some startups, riding the sharing economy trend, are offering users a much cheaper way to get hold of their high-value products.

Luxury handbag sharing platform MrsB allows its users to rent a Valentino clutch bag for 8 yuan ($1.15) a day. It also offers "bag securities", which involves users buying a share in the bags - similar to holding stocks - and gaining payouts from future rental fees.

"In 2009, Chinese people started to buy luxury items on sale from overseas outlets, and later they shifted to brand new products," said Zhu Di, the 28-year-old founder of MrsB. "From the second half of 2016 onwards, they have gradually turned to the second-hand market because being able to use an item is more important than owning it.

"For example, you buy a 10,000 yuan bag, use it for one year and then sell it as second-hand for 7,000 yuan. You can see the 3,000 yuan as the rental fee for the year."

According to a McKinsey & Co report, Chinese consumers spent over 500 billion yuan on luxury goods in 2016, representing almost a third of the global luxury market.

A screenshot of luxury handbag sharing platform MrsB's mobile app. [Photo/China Daily]

By August, MrsB had about 200 bags in stock with 20 daily orders on average. Despite its relatively low stock, the passion among its fans has remained high, according to Zhu.

The platform recently released a Gucci Sylvie shoulder bag with a market value of $2,378 on its online shop, and it was rented out in within 30 seconds.

However, luxury industry experts have expressed doubt that such a business can grow to a considerable size.

"Sharing luxury products, or the rental service, whether online or offline, is not a new thing," said Tang Xiaotang, chief analyst of luxury retail consultancy Nofashion. "No such attempts have yet made it big because, for the fashion business, the only proven way to be profitable is to sell."

He said renting luxury products is not a necessity for many Chinese consumers, because the purchasing power for such products in China is now bigger than in other developing economies.

Facing such doubts, Zhu said most current sharing models, no matter for bags or for bicycles, are at their core business-to-consumer renting.

"There are very few cases that have actually achieved true sharing," he said. "My vision is to achieve'by the people, for the people'. So in the first phase, we are indeed a B2C rental service provider, because the major problem is that bag owners don't want to rent their bags. If they don't want a bag anymore, they want to cash it in."

Zhu said that is why the company also has bag securities financial products.

"It's like online car-hailing. Platforms like Didi never buy any cars. Instead they offer the platform on which you can offer your service," he said. "Through the bag securities products, users buy the bags for us and we rent out the bags for them."

Top
BACK TO THE TOP
English
Copyright 1994 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
正定县| 福州市| 全南县| 河池市| 乐安县| 九龙县| 嘉禾县| 蒲江县| 封开县| 韶山市| 郑州市| 华池县| 郑州市| 珲春市| 七台河市| 雅安市| 凉山| 开原市| 家居| 凭祥市| 永修县| 怀仁县| 闽清县| 枣强县| 林口县| 巴马| 宝应县| 沙田区| 长葛市| 富源县| 商丘市| 西和县| 台东县| 光山县| 大竹县| 塘沽区| 阿尔山市| 东安县| 苏尼特右旗| 农安县| 邻水|