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Whole lotta sole for All-Star weekend

China Daily | Updated: 2019-02-13 10:25
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Detroit, MI, USA; Detroit Pistons guard Langston Galloway (9) shoes during the game against the Orlando Magic at Little Caesars Arena on Jan 16, 2019. [Photo/IC]

Unfortunately for the two players, the security surveillance tape captured the antics and it got back to Davidson coach Bob McKillop.

"We were in the gym running sprints for a good two hours," Curry says on the Under Armour website.

McKillop also made the players go back to the steakhouse and stand at the front door and greet customers for four hours.

Durant's shoe line is named after his favorite aunt, who died of lung cancer in 2000, so any new release has a personal meaning to him, like the KD 11 Aunt Pearl ($150).

James Harden, Damian Lilllard and Kyle Lowry will be wearing Adidas All-Star Weekend "raceway inspired" shoes with checkered flags, a nod to Charlotte's long history of auto racing. Those shoes are player edition only and aren't available to the public, but other colorways of each sneaker will be offered for sale.

While the unveiling of new shoes at the NBA All-Star Game is a bit like Christmas morning for some shoe collectors, one industry adviser said it isn't likely to resonate with American consumers.

"Basketball shoes are not in fashion anymore," said Matt Powell of Sports NPD Group, which has been doing research in the area of shoes for more than two decades.

Powell said the trend away from basketball shoes began around 2015 and that sales have continued to slide. He said basketball shoe sales in the US declined in "the low teens" in 2017 and in the "high single digits" last year.

He doesn't expect the trend to change regardless of how fancy the new line of basketball shoes unveiled this weekend in Charlotte.

Still, players continue to compete off the court in a shoe market where sometimes flashier is considered better. So there will be a bevy of multicolored ones on display.

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