"His works have strong vitality and provide visitors with a distinctive experience," Zhao says.

Born in Wenling, Zhejiang province, in 1969, Su moved to Yinchuan at 8 years old. He fell in love with guitar in 1985 and formed his band "Arc" five years later.

A representative folk rock musician, Su worked hard, improved and deconstructed both traditional Shaanxi opera, northwest folk music and modern music, creating a new musical language through the theories and techniques of Western modern music.

After releasing several albums and winning multiple music awards, Su has been busy with concert tours.

In 2016, Su launched a multimedia exhibition project named the Yellow River Runs Forth, which combined multiple art forms, including music, painting and video.

In the two years before the launch, Su got to know many folk singers in Northwest China and collected documents pertaining to folk songs of the region. He tried to understand the folk-culture gene in modern people and present it in artistic ways, such as concerts, exhibitions and sharing sessions.