Another creative item Li takes pride in is the incense burner, which was inspired by an eagle-topped golden crown on show at the museum.

"We retained the eagle element and took the liberty of creating a pedestal in the shape of a lotus leaf," Li says.

"It suits a modern aesthetic and the incense can be placed horizontally or vertically, while ensuring the ashes won't spill over," he adds.

Other popular souvenirs include bronze knives and sword-shaped USB flash drives, through which the museum wanted to convey the collision of history and modernity.

Wang Dan, who also works at the museum, appreciates Li's rigorous yet humorous attitude at work.

"He is a leader with a wealth of ideas and creativity, possesses great interpersonal skills and willingly collaborates with everyone," Wang says.

She says that he is often eager to apply his expertise to the cultural and creative products and is committed to learning together with the team at the museum.

"Li not only provides a sense of enjoyment in the workplace but also creates opportunities and a platform for everyone to showcase their talents," she adds.

In 2021, the museum was merged with Ordos bronzeware museum and Ordos revolutionary history museum, offering richer content to visitors.

Shortly afterward, Li and his colleagues started exploring new channels to promote the museum.

The museum has worked with the local airport to open up shops selling its cultural items.

"The idea is to enable visitors to see those products the moment they set foot in Ordos," Li says.