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Children's clothing industry thrives in small town

chinadaily.com.cn/Xinhua | Updated: 2024-01-19 13:22
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Ye Zhiqiang (right) instructs a staff member how to display the clothes designed by his team at a new shop in Zhili town of Huzhou city, Zhejiang province, Jan 17, 2023. [Photo/Xinhua]

Ye Zhiqiang graduated with a design major in 2010 before coming to Zhili. In 2015, he began to work as head of the design department in the self-owned brand "Qirui Deze". Currently, Ye leads a design team to contribute over 2,000 original designs of children's wear to the brand.

With more than ten years of experience in the industry, he has witnessed the development process of children's wear styles in Zhili from simple imitation to design leadership."The improvement of consumers' aesthetic standards and the demand for personalized products are driving our progress," Ye said. Now, in the town, he can learn from various fashion weeks and expositions, and with the government-driven trend of "children's wear going global", the increasing international exchanges make him confident about the future.

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