Film distribution platform Elemeet organized themed prerelease screenings to target specific audiences, including women-only screenings and screenings with intangible cultural heritage experiences.
At the Beijing premiere, audience members could choose a sticker with nyushu characters, each of them conveying a positive message, such as freedom, independence, contentment and well-being.
The film had been showcased at various international film festivals, and received or been shortlisted for multiple awards, including being shortlisted for best documentary feature at the 95th Academy Awards in 2023.
"What is interesting is that when we screen the film in different countries, female viewers often approach me afterward and ask, 'Do you think our situation here is different?' The truth is, the struggles and questions are quite similar everywhere," Feng says.
"This is why I feel nyushu is still significant in the modern era. Just like what Simu said, it's like a beacon that illuminates us, not just in China but all around the world."
Contact the writer at chengyuezhu@chinadaily.com.cn
