综合一区欧美国产,99国产麻豆免费精品,九九精品黄色录像,亚洲激情青青草,久久亚洲熟妇熟,中文字幕av在线播放,国产一区二区卡,九九久久国产精品,久久精品视频免费

Disney brings famous character brands to China

Updated: 2012-01-18 09:41

By Dhanya Skariachan (China Daily)

  Comments() Print Mail Large Medium  Small

NEW YORK - Mickey Mouse and Winnie the Pooh are setting up shop in China.

Walt Disney Co is on track to open its first store in China in fall 2012 and is committed to opening from 25 to 40 stores in the most populous country during the next three years, a top company executive said.

The news comes as Disney, the largest media conglomerate in the world and the owner of many iconic brands such as Mickey Mouse and Winnie the Pooh, looks beyond the United States, Europe and other developed markets for new sources of revenue.

"China is very important to overall Disney company plans, obviously with the launch of the Shanghai Disneyland Park," said Jim Fielding, president of Disney Stores Worldwide. "So, it is probably the newest country that is getting the most focus."

Disney broke ground on the Shanghai Disneyland theme park in April 2011.

The Chinese are not unfamiliar with the Disney brand.

"Because the licensing division has had a presence in China already, there is affinity for the brand and affinity for characters," he said. "The market is ready."

Disney has signed a lease for its first store in Shanghai and is looking at sites in Beijing and other large cities, Fielding said.

"We are focusing on tier-one cities in very high population and tourist locations, very similar to what we look at around the world," Fielding said.

The difference in China will come in the strategy Disney employs to woo customers.

"The product assortment is definitely localized to Chinese consumers and Chinese knowledge because they don't know all the Disney characters that people know in America and in Europe," he said.

For instance, he expects Disney's China stores to carry more products under the Mickey Mouse and Winnie the Pooh labels and fewer Princess Dolls - figurines of female characters from the company's various movies.

Disney refused to shed light on how much it plans to invest in China.

China's increasing wealth and the country's huge population make it an attractive destination for many global companies. While Disney is excited about its prospects in China, it is not as optimistic about other markets.

Disney, which opened its first store in 1987, launched a new retail format in 2010 and has been making a push in the past year to take its retail model to ritzy malls in newer markets on both sides of the Atlantic.

Reuters

桑植县| 巴楚县| 南投市| 邵武市| 桃源县| 炉霍县| 祁门县| 扎鲁特旗| 平安县| 文登市| 会宁县| 曲阳县| 普宁市| 墨玉县| 铁岭县| 常宁市| 洛川县| 鄂温| 桓台县| 瑞丽市| 龙陵县| 怀集县| 三原县| 沈丘县| 六盘水市| 兴隆县| 富锦市| 宝应县| 和林格尔县| 正安县| 新安县| 衡南县| 津南区| 天长市| 澄城县| 罗源县| 桓台县| 浑源县| 东光县| 科技| 道孚县|