综合一区欧美国产,99国产麻豆免费精品,九九精品黄色录像,亚洲激情青青草,久久亚洲熟妇熟,中文字幕av在线播放,国产一区二区卡,九九久久国产精品,久久精品视频免费

chinadaily.com.cn
left corner left corner
China Daily Website

Chinese firms pay more attention to social responsibility

Updated: 2012-12-01 08:54
By Yang Yao ( China Daily)

Chinese manufacturers can become major players in the corporate social responsibility field, said Daniel Kirchert, senior vice-president of marketing and sales for BMW Brilliance Automotive Ltd.

"Many Chinese manufacturers have become industry leaders during these years, for example in the auto industry," Kirchert said at the China Philanthropy Forum on Friday. "When a company grows to a certain scale, it should start giving back to society."

Chinese firms pay more attention to social responsibility

Daniel Kirchert is senior vice-president of marketing and sales for BMW Brilliance Automotive Ltd. Provided to China Daily

Philanthropy should be a key issue for companies, he said.

This view was echoed by Curtis Kohlhaas, chief development officer of the Carter Center.

Kohlhaas said that Chinese companies are marching into the world and taking CSR programs to different places, but that some foreign companies and philanthropy organizations also want to enter China, where development is still an urgent issue.

"This is a natural process determined by economic growth and community needs," Kohlhaas said.

Automakers should also make plans to reduce emissions from the vehicles that they manufacture, to reduce pollution.

"In this aspect, Chinese manufacturers must also work very hard on solutions," said Kirchert, adding that he views China as a fast-growing market with strong capital support and consumption needs.

"When Chinese companies expand to overseas markets, they bring public welfare projects to anywhere that has the need," he said. "Thus, they will become world competitors in the CSR field."

BMW has a lot more CSR projects, in addition to its efforts to lower emissions from the vehicles it makes, he said.

"We have a project, called Joy Home, which is targeted at left-behind children in rural areas," Kirchert said. "What they need is not merely material support, but also care and love."

In addition to donations of books, laptops and sports equipment, BMW asked its clients and distributors to participate in the project, regularly visiting the children, spending time with them, reading books and playing games with them.

"It's not about how much money we put in, but about how many people are involved and make a social contribution," Kirchert said. "We are hoping to make them feel cared for and happy, to make sure they have a chance to discover their potential and pursue their dreams."

According to him, 60 Joy Homes will be built in 28 provinces in coming years, directly benefiting 50,000 children.

The company has also established the Warm Heart Fund in cooperation with the China Charity Federation in 2008. The fund was set up to promote local culture, support education, build a more resilient community able to respond to natural disasters, and also advance technology to fight pollution.

yangyao@chinadaily.com.cn

 

 
 
...
株洲市| 静安区| 增城市| 兴宁市| 巴楚县| 阿鲁科尔沁旗| 比如县| 同心县| 秭归县| 浦北县| 格尔木市| 互助| 同心县| 美姑县| 沧州市| 兰西县| 石嘴山市| 长乐市| 扎兰屯市| 泾源县| 尚义县| 房产| 九江县| 宁德市| 扶绥县| 阳原县| 合江县| 弋阳县| 白水县| 丹棱县| 萨嘎县| 道真| 昌平区| 花莲市| 兴山县| 延边| 本溪市| 靖远县| 上高县| 合作市| 霍山县|