综合一区欧美国产,99国产麻豆免费精品,九九精品黄色录像,亚洲激情青青草,久久亚洲熟妇熟,中文字幕av在线播放,国产一区二区卡,九九久久国产精品,久久精品视频免费

Business / Economy

Shoppers in China boost festival sales

By Qiu Quanlin in Shenzhen, Guangdong, and Wang Zhuoqiong in Beijing (China Daily) Updated: 2012-12-21 09:27

Manufacturers target domestic market for holiday business

Sluggish orders for Christmas products from overseas buyers have forced a growing number of Chinese manufacturers to focus on the domestic market, which is showing an increasing demand of products for the festive season.

Shoppers in China boost festival sales

Two women jump in front of a statue of Santa Claus, whose outfit parodies a classic Marilyn Monroe pose, in Dongguan, Guangdong province, on Dec 20, 2012. [Chen Fan / For China Daily]

Hao Litong, a sales manager at King Tree Handicrafts Co, said that the company's sales of Christmas products on the Chinese market increased 30 percent year-on-year to about 2 million yuan ($321,000) this year.

The company, which is based in Shenzhen, in the Pearl River Delta region, started making Christmas trees in the late 1980s and rakes in about $20 million a year. The United States market makes up about 70 percent of the seasonal demand for its trees, with European buyers taking up most of the rest, Hao said.

"Unlike some companies who only rely on exports, our business in the overseas market remained stable this year due to our products' established reputation. But the Chinese people's increasing willingness to celebrate Christmas is making us pay more attention to the domestic market," Hao said.

"This year, particularly, the Christmas atmosphere in China is getting stronger," she said, adding that Chinese buyers are interested in high-quality Christmas products.

"In previous years, they were only buying Christmas trees. But now you see that they buy more decorations for the trees. Christmas products are gradually being accepted by Chinese people," Hao said.

The company started targeting Chinese consumers seriously in 2010. Most of the trees it sells in China go to hotels and shopping malls that celebrate Christmas.

"So we bulk up on the designs, lights and decorations for these clients," Hao said.

Overseas demand slowed down this year.

"Many companies from Europe and the US, which are traditional target markets for us, have reduced their orders. Some have even given up buying Christmas products this year," said Hao.

Lin Wei, general manager of Shantou-based toymaker Big Tree Toys, said demand in major markets in the US and Europe has dropped significantly, but new demand from the domestic market and South American markets has increased.

"In the past, Chinese people thought that the significant periods to give gifts were Children's Day on June 1, the summer holidays and Spring Festival. But Christmas is also becoming widely celebrated at home. So we cannot give up on the domestic market," Lin said.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
华宁县| 延吉市| 南丹县| 晋州市| 固始县| 顺昌县| 柏乡县| 阿勒泰市| 和林格尔县| 防城港市| 远安县| 西城区| 武安市| 弥勒县| 桦川县| 内江市| 新闻| 开平市| 竹溪县| 安阳市| 阳朔县| 隆林| 原阳县| 诸暨市| 渑池县| 太仓市| 湖北省| 湄潭县| 田阳县| 藁城市| 沾益县| 天长市| 陆丰市| 积石山| 广饶县| 辽中县| 台州市| 闽清县| 海原县| 莱西市| 宜君县|