However, Liu believes he has chosen the right path for his business. "The mobile Internet is the craze of the age and it makes me feel I am participating in that age in a special way," he said. "I'd rather do something I love than simply be a cog in a wheel, doing the same thing as everyone else in the office."

Defining success

Industry insiders consider an entrepreneur to be successful if his or her company survives for three years, but for new graduates the stakes are high: Only one out of every 100 is likely to succeed.

But some experts say the most important indicator of freshman success is not how long the business survives, but what the young entrepreneur learns from the experience.

The motivation of Chinese entrepreneurs has changed from making a living to seeking better opportunities and growth, according to a 2012 report by Global Entrepreneurship Monitor.

"I never expected to make a stellar enterprise at the first attempt. Success is something I have in myself, because I'm engaged in a wide range of social circles and do everything from finance and administration to public relations," said Liu.

Jia said that while success should be celebrated, people should also be lenient to those who fail.

"No entrepreneur will say they've succeeded, because success is the product of numerous successes and failures. That's why we often hear about people who have experienced many ups and downs in the entrepreneurial process," said Jia.

In Shanghai's Yangpu Business Incubation Center graduates are provided with free tutors and offices for their companies for six months.

Fresh graduates are immersed in a pure working environment, alongside people from the same age group and with the same goals, said Zhang Juejin, office director of the center.

"All these efforts are being made to help young entrepreneurs get through the preliminary phase. Those six months will allow them to understand their career path and help them decide whether to continue with their own companies or to look for a job," she said.