综合一区欧美国产,99国产麻豆免费精品,九九精品黄色录像,亚洲激情青青草,久久亚洲熟妇熟,中文字幕av在线播放,国产一区二区卡,九九久久国产精品,久久精品视频免费

USEUROPEAFRICAASIA 中文雙語(yǔ)Fran?ais
Business
Home / Business / Industries

Turning and facing the change

By Chen Yingqun | China Daily | Updated: 2013-08-12 13:39

Fleurot says he has been impressed by the relentless drive to grow he has seen at many Chinese companies and by the use of social media in the country.

According to Catherine Cao, general manager of MSLGROUP China, social media has a high penetration rate in China compared with many other parts of the world and users talk more about problems on it.

"The background of the macro social media environment in China is very different from Western countries," she says. "Chinese Web users talk more about social problems on social media. Social media is a good platform for the Chinese general public to discuss, to illustrate opinion about social problems."

Marketing managers should be prepared for this use of social media if they are doing business in China, according to Fleurot. "They have to know what exactly happens in the company and be well informed and aware if they are launching a new product," he says. "Otherwise when they start seeing tweets and conversations about the product they won't be in a very good position to answer."

To be truly prepared requires training, he adds. He recalls one instance when a company got the social media site YouTube to remove a video uploaded by an non-governmental organization only to see it reposted elsewhere and become widely downloaded as a result of the initial attempt to stop it circulating.

"It was a very wrong decision," he says. "Immediately the NGO put it on their website and then it became known on the Web. So because the company wanted to ban the video, more people wanted to see it. You need to be trained about this new behavior online.

"Online you don't try to ban something. It doesn't work because things will easily appear somewhere else, so you need to honestly engage with people in the conversation. You could say that you don't have the information right now, instead of giving a false response, which could be worse. You need to train these people, to make sure they have enough information, know the engagement rules online and be as transparent as possible."

Fleurot adds that in this fast-changing world, it's hard to predict what new communication platforms will arise. "But we know there will be new platforms for sure," he says.

Previous 1 2 3 4 Next

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
 
凤庆县| 兖州市| 沂源县| 阳山县| 肃南| 河西区| 家居| 富宁县| 乐陵市| 禄劝| 革吉县| 宜兴市| 许昌县| 都兰县| 东至县| 涟源市| 新和县| 扎赉特旗| 彭州市| 同心县| 铁岭县| 铁力市| 巩义市| 区。| 辽中县| 舟山市| 壤塘县| 周至县| 卓资县| 灵丘县| 左权县| 都安| 大港区| 皮山县| 鲁山县| 和顺县| 光山县| 内丘县| 九寨沟县| 铜山县| 宜章县|