综合一区欧美国产,99国产麻豆免费精品,九九精品黄色录像,亚洲激情青青草,久久亚洲熟妇熟,中文字幕av在线播放,国产一区二区卡,九九久久国产精品,久久精品视频免费

Business / Companies

A new skipper at the helm

By Cecily Liu (China Daily) Updated: 2014-02-17 07:23

Tacoli says: "We wanted to control the activities step by step. So in 2006 we opened our office in Shanghai managed by three people, one Italian and two Chinese."

A new skipper at the helm

Rising tide in sales of smaller marine crafts

 A new skipper at the helm

Setting sail into uncharted waters 

A new skipper at the helm

Wanda steers yacht maker to its home shores

To establish its brand, Ferretti sponsored and attended Chinese boat shows, including the Shanghai Boat Show and Hainan Rendez-Vous. Through such investment, Ferretti has consistently sold two or three yachts a year in China over the past few years.

Following Ferretti's success in Shanghai, it decided to open an Asia-Pacific office in Hong Kong and is now enlarging its Shanghai office.

Luca Boldrini, sales and marketing director of CRN, says Shandong Heavy Industry Group's acquisition has helped his team find answers to many of the questions it had about the Chinese market. CRN has incorporated more popular Chinese elements in design, such as karaoke and mahjong rooms, while still relying on the brand's signature Italian design.

Tacoli says he has realized Chinese yachting culture differs from the European one in that it is used more for entertaining business partners than for providing leisure for the family.

While it is hard for business people everywhere to separate business pursuits and private pursuits, Chinese yacht owners are more apt to use their vessel socially to show off their wealth, he says.

In China, people spend money to show they have money, he says, but that culture will change in five to 10 years when more yachts in China are being used for family holidays.

One possibility he sees for Ferretti to grow in China is to start a new production line there to build entry-level yachts for the Chinese market, while keeping luxury yacht production in Italy.

Sunseeker is looking at a similar idea. A Chinese plant would make yachts of 17 meters or smaller, McIntyre says.

Manufacturing in England would continue to supply the global market. Sunseeker makes about 200 boats a year and can double that, he says, but if demand from China is to exceed that, it makes sense to make yachts there too.

Manufacturing in China would reduce prices because import tax will no longer apply, and it would also increase the speed of making and delivering the boats to customers, he says.

A new skipper at the helm

A new skipper at the helm

Guy Power: Men's luxuries 

2013 China Int'l Boat Show kicks off in Zhoushan 

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
...
阿克苏市| 湘乡市| 巫溪县| 阿城市| 德保县| 琼结县| 常宁市| 阿坝| 阿克陶县| 万年县| 虎林市| 镇远县| 栖霞市| 资溪县| 灵川县| 社会| 丽水市| 库车县| 罗田县| 游戏| 宁国市| 鹤山市| 顺平县| 宜君县| 体育| 郸城县| 巩义市| 当涂县| 喜德县| 鹤山市| 中江县| 禹州市| 太仓市| 民勤县| 扬中市| 通海县| 广水市| 永靖县| 油尖旺区| 郎溪县| 赣州市|