综合一区欧美国产,99国产麻豆免费精品,九九精品黄色录像,亚洲激情青青草,久久亚洲熟妇熟,中文字幕av在线播放,国产一区二区卡,九九久久国产精品,久久精品视频免费

Business / Industries

Asian star power

By Krishna Kumar Vr in New Delhi For China Daily (China Daily) Updated: 2014-04-28 06:35

Asian star power

Li Na of China, returns a shot from Caroline Wozniacki, of Denmark, at the Sony Open Tennis tournament, March 26, 2014, in Key Biscayne, Miami, US. [Photo/dfic.cn]

Experts believe that one reason for the popularity of sports in Asia is that consumers are turning to leisure activities as they get wealthier. In China, the number of golf courses has tripled in less than a decade.

Taking a cue from the growth of sports in Asia, IMG Reliance - a joint venture between IMG and Reliance Industries, an Indian conglomerate - signed a 30-year partnership with the Basketball Federation of India.

Asian star power

Asian star power

The deal sees the BFI granting IMG Reliance a range of commercial rights including sponsorship, advertising, broadcasting, merchandising, film, video and data, intellectual property, franchising and new league rights.

IMG Reliance separately signed a 15-year partnership deal with the All India Football Federation, the governing body for soccer in India, for commercial rights to football across all properties controlled by the federation, including media rights, sponsorship and advertising rights, and licensing and merchandising rights.

"The center of gravity of sports business will move to Asia. Just as the popularity of cricket in India means that the subcontinent has become the economic and political center of cricket," says Marcus Luer, founder and CEO of Total Sports Asia, a sports marketing agency with offices in Southeast Asia, South Asia and East Asia.

"More TV exposure, bigger purses and sponsorship opportunities will help sports to grow significantly in the future in the Asian region," he adds.

According to a PricewaterhouseCoopers study, Changing the Game: Outlook for the Global Sports Market to 2015, the Asia-Pacific region has the world's third-largest sports market, with revenue of around $24 billion, and is expected to have the world's third-fastest growth rate of 3.9 percent in 2015.

The North America and EMEA (Europe, Middle East and Africa) regions are the largest and the second-largest sports markets in the world, respectively. Latin America is smallest with only 4.9 percent of the pie.

"The potential for sports business in Asia is bigger than we can imagine. We have over 4 billion of the world's population and sports are becoming more of a lifestyle and entertainment for us," says Ronnie Lee, CEO of the Singapore-based Asia Pacific School of Sports and Business.

Asian star power Asian star power

NBA and Yao courting further success 

Huawei inks sponsor deal with AC Milan 

Hot Topics

Editor's Picks
...
...
自贡市| 乌鲁木齐市| 陵川县| 沁阳市| 台安县| 象山县| 鄂尔多斯市| 新蔡县| 长葛市| 克山县| 云林县| 钦州市| 天长市| 鹤岗市| 岑溪市| 临汾市| 江陵县| 高台县| 宁化县| 长顺县| 基隆市| 平凉市| 新乡县| 绥江县| 安图县| 天峨县| 昆明市| 新和县| 天镇县| 左权县| 印江| 临城县| 佛学| 八宿县| 全州县| 航空| 德庆县| 章丘市| 桦南县| 康马县| 磴口县|