综合一区欧美国产,99国产麻豆免费精品,九九精品黄色录像,亚洲激情青青草,久久亚洲熟妇熟,中文字幕av在线播放,国产一区二区卡,九九久久国产精品,久久精品视频免费

Business / Industries

Mobile firms feed off CCTV's FIFA coverage

By GAO YUAN (China Daily) Updated: 2014-06-13 07:22

Sohu.com Inc also came up with a new tactic to lure traffic since the Web portal couldn't air live matches on its own. It inked a deal with China Telecom Corp Ltd to provide the mobile traffic used to watch CCTV's official live webcast free of charge. Analysts said Sohu's move was the first public tryout of waiving traffic charges for mobile users. Industry regulators have encouraged Web companies to purchase traffic fees from telecom carriers ahead of time and then distribute them to individual smartphone users free of charge.

Companies such as LeTV Information Technology Co and Qihoo 360 Technology Co Ltd also announced World Cup strategies for their mobile businesses.

Industry insiders said the business model for Internet firms remains simple although different types of partnerships were made public.

Selling advertising slots remains the major revenue source for Web companies, industry consultancy iResearch Consulting Group said.

"Based on the experience of the 2010 World Cup, more than 85 percent of Chinese netizens will pay attention to the event. This alone is a perfect reason for advertisers to spend big this summer," said iResearch.

In addition, the company said more than 60 percent of Web users will pay extra attention to online advertisements during the month-long World Cup.

With so much at stake, CCTV is on high alert, defending its interests during the event.

On Wednesday, the station issued a strongly worded warning about unauthorized online match video sharing.

"No news organization, enterprise or individual should show game content of any kind on TV, radio, the Internet, IPTV or mobile applications until the end of 2014," CCTV said.

Unlike the World Cup itself, more than one top video site will declare victory after the event wraps up: Small, illegal live streaming domains are also likely to get a cut from the huge advertising market that the world's biggest soccer tournament has helped create.

A quick search of "World Cup live webcast" on popular search engine Baidu gave more than 100 million results. Novice sites providing unauthorized live services line up below popular platforms such as Sina, Letv and QQ.

A dozen or so video apps on Apple Inc's iOS also promised to provide live streaming of the games, most of which did not sign a partnership deal with CCTV. The number of such apps on Android-based devices should be significantly higher due to weak regulatory measures on the open-source platform.

Mobile firms feed off CCTV's FIFA coverage
Mobile firms feed off CCTV's FIFA coverage
Top 10 Chinese products scoring World Cup goal  China finds way to play in Brazil

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
...
嵊州市| 林口县| 大埔区| 临泉县| 宣恩县| 太仆寺旗| 化德县| 湄潭县| 姜堰市| 临西县| 贞丰县| 河北区| 瑞安市| 舞阳县| 筠连县| 鄯善县| 敦煌市| 文化| 高碑店市| 盐源县| 合山市| 涟源市| 新干县| 天门市| 上高县| 横峰县| 芮城县| 阜康市| 松阳县| 岚皋县| 枞阳县| 淄博市| 古蔺县| 故城县| 新营市| 汉中市| 临邑县| 玛多县| 宣汉县| 迁西县| 东阳市|