综合一区欧美国产,99国产麻豆免费精品,九九精品黄色录像,亚洲激情青青草,久久亚洲熟妇熟,中文字幕av在线播放,国产一区二区卡,九九久久国产精品,久久精品视频免费

Business / Industries

Nanaholy offers both furniture and culture

By YAN YIQI (China Daily) Updated: 2015-01-12 10:26

Nanaholy offers both furniture and culture

A customer shows a newly purchased rosewood handicraft-a miniature version of a traditional Chinese thresher-at a local furniture market in Dongyang city, Zhejiang province. [Photo/China Daily]

Buying a piece of furniture from Nanaholy comes with a free history lesson

Jin Zhangxi, the chairman of Nanaholy Furniture Group, likes to think he offers his customers something a little special. The items he sells are not just pieces of furniture, he says, they are cultural symbols.

Based in Yiwu, a city in Zhejiang province, Nanaholy is China's largest rosewood furniture manufacturer in terms of output value.

It employs more than 200 highly experienced designers and 400 technicians, and is considered both the country's largest manufacturer of Chinese-style furniture but also its most sophisticated in terms of research and development into what it considers is a centuriesold tradition.

In 2013, the company's total output reached more 1.5 billion yuan ($240 million), an 18 percent annual increase.

Apart from supplying the domestic market, the company sells to Southeast Asia, Japan, South Korea, Europe and the United States. It claims to be able to provide more than 1,000 different products, aimed at both high-end and low-end customers.

Jin says, however, that although the company has become the largest in China, he is still not satisfied with its achievements.

"We are still at the stage of merely selling products. But to progress, we have to promote the company more as a cultural enterprise," he says.

"After all, many manufacturing industries inevitably die over several generations, but the cultural industry will last forever," he says.

Since 2008 the company has spent more than 4 million yuan on R&D because it believes that Chinese-style furniture is an integral part of the country's culture.

"Our ancestors have left us a great legacy," Jin says.

"The dragon carvings on furniture, for example, carry many different meanings: the number of toes the dragon has, the direction of their tails, even the clouds around their heads-they all have significance."

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
昌邑市| 密云县| 樟树市| 陇西县| 施甸县| 通化县| 九龙城区| 肇源县| 乐亭县| 六枝特区| 嘉祥县| 炎陵县| 赞皇县| 五指山市| 盖州市| 渭源县| 镇赉县| 精河县| 灵台县| 通道| 三穗县| 安丘市| 岳西县| 拜泉县| 阆中市| 治县。| 湾仔区| 清水河县| 浏阳市| 高要市| 海南省| 彭阳县| 克拉玛依市| 苍南县| 讷河市| 化州市| 珠海市| 桑植县| 遵义县| 蕉岭县| 虹口区|