综合一区欧美国产,99国产麻豆免费精品,九九精品黄色录像,亚洲激情青青草,久久亚洲熟妇熟,中文字幕av在线播放,国产一区二区卡,九九久久国产精品,久久精品视频免费

USEUROPEAFRICAASIA 中文雙語(yǔ)Fran?ais
Business
Home / Business / Technology

Xiaomi bets on offline expansion

By Ma Si | China Daily | Updated: 2017-04-20 08:49

Xiaomi bets on offline expansion

Lei Jun, CEO of Xiaomi, shows the newly released handset Mi 6 on Wednesday in Beijing. [Photo provided to China Daily]

Chinese smartphone vendor Xiaomi Corp, best-known for its online sales strategy, said on Wednesday that it aims to generate 70 billion yuan ($10.2 billion) in revenue from its bricks-and-mortar stores in the next five years.

The announcement came as the Beijing-based company plans to open 1,000 stores in China within three years.

Lei Jun, CEO of Xiaomi, said: "We can replicate our online success in bricks-and-mortar stores. Many people said we had to raise prices once we move offline. But we proved that optimized operating efficiency can help us remain cost-effective."

The company opened a Mi Home retail store in a Beijing high-end shopping mall earlier this month, which Lei said has been overwhelmed with consumers and highlighted that its offline retailing strategy is a success.

The company said it currently has 72 Mi Home stores in China, but did not disclose their sales performance.

Xiaomi also unveiled its latest flagship handset, the Mi 6, on Wednesday, highlighting the company's intensified efforts to experiment with new industrial designs.

Mi 6 comes with four-sided curved glass and a stainless steel frame. It is the first Chinese handset to come with a Snapdragon 835 processor, the latest mobile chip from Qualcomm Inc.

Xiaomi founder and CEO Lei said: "Mi 6 is the culmination of our seven years of research and development in the smartphone industry."

Priced from 2,499 yuan, the new handset will hit the streets on April 28 in China, and will make its way to selected global markets at a later date.

Xiaomi's handsets are available in more than 20 countries and regions. It is among the top five vendors in India, Ukraine, Indonesia, Myanmar and Israel, the company said.

The company has started manufacturing its devices in Indonesia and India, as the initial success in South Asian countries is expected to spur big demand for its smartphones.

Tay Xiaohan, an analyst at International Data Corp, said in a report that "in the past, Xiaomi started the trend of selling cellphones online, and other vendors soon followed suit".

However, with China's smartphone market reaching saturation point, companies are now pouring more resources into offline retail, Tay said.

But C.K. Lu, principal analyst at consulting firm Gartner Inc, said: "It will be difficult for firms such as Xiaomi to establish a successful offline retail network in the short term, as they lack both experience and talent."

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
宣威市| 翁源县| 大足县| 乌拉特中旗| 遂宁市| 平舆县| 久治县| 抚州市| 西丰县| 淄博市| 寿宁县| 东安县| 宁蒗| 扶绥县| 沿河| 南靖县| 罗源县| 会理县| 乐清市| 鄂伦春自治旗| 黔西县| 丰宁| 如东县| 枣阳市| 滕州市| 潞西市| 延津县| 崇明县| 福建省| 邮箱| 潍坊市| 湘乡市| 定兴县| 武邑县| 友谊县| 金平| 芜湖市| 荣成市| 台州市| 邯郸县| 墨江|