综合一区欧美国产,99国产麻豆免费精品,九九精品黄色录像,亚洲激情青青草,久久亚洲熟妇熟,中文字幕av在线播放,国产一区二区卡,九九久久国产精品,久久精品视频免费

Chinadaily.com.cn
 
Go Adv Search
Local beverage may not be everyone's cup of tea

Local beverage may not be everyone's cup of tea

Updated: 2012-03-27 08:00

By Tang Yue and Zhang Yuchen in Beijing (China Daily)

  Comments() Print Mail Large Medium  Small

Brand China

"We mainly sell tea as a raw material rather than a branded product," said Li Jiaxun, board secretary of Zhejiang Tea Group, China's largest tea exporter and the world's leading exporter of green tea.

Zhejiang Tea sells its tea in Africa, the largest importer of Chinese tea, and also Europe and the US, although they account for less than 10 percent of the company's market overseas.

"The profit margin is only about 5 percent, and sometimes we even lose money," admitted Li.

China provides 80 percent of the green tea on the global market, which is supposed to give a country a bigger say in the pricing of the "soft" commodity. However, the country's voice has gone unheard in recent years. Although more than 400 companies in China export the beverage, only three of them sold more than 20 million kg overseas in 2011, while 260 sold less than 100,000 kg.

Li said the number of tea exporters has been rising in recent years, since the government abandoned its system of quotas and licensing restrictions on tea exports in 2006. Moreover, the newcomers have been engaged in a price war, expending valuable energy that they could otherwise have been harnessed in promoting the product instead.

"It is a pain that we have to endure during this period of transition," said Cai Jun, director of department of tea, drinks and horticultural products under the China Chamber of Commerce for the Import and Export of Foodstuffs, Native Produce and Animal By-products.

He said that before the reforms only a few State-owned companies were allowed to export tea, but they had little conception of brand awareness. Meanwhile, the problem for today's private enterprises is that they don't have enough money to undertake promotions overseas.

"In the other major exporters such as Sri Lanka and Kenya, the government takes a leading role in the tea industry. But tea only accounts for a very small part of our country's total exports (0.0027 percent in 2011) and the trade in other agricultural commodities takes priority," said Cai.

"But China used to be famous for its teas, so it's important that we restore it to its former glory."

Local beverage may not be everyone's cup of tea 

A tea farmer checks the quality of new leaves at Meijiawu in Hangzhou, Zhejiang province, an area famous for its fine green tea. Li Zhong / for China Daily 

舟山市| 天柱县| 衡阳市| 贡觉县| 杭锦后旗| 宜川县| 呼和浩特市| 内江市| 江西省| 河南省| 永善县| 澄城县| 炎陵县| 定日县| 丹东市| 普兰县| 治多县| 宜兴市| 滨州市| 当阳市| 泸州市| 宝鸡市| 东乡| 宝鸡市| 昌邑市| 磐安县| 榆中县| 百色市| 广饶县| 白银市| 阿勒泰市| 科尔| 九江县| 乐昌市| 咸丰县| 莱阳市| 沈阳市| 江山市| 涿鹿县| 噶尔县| 商河县|