A personal trainer helps a client workout in a gym in Zhengzhou, Henan province. [Su Jingbao / China Daily]

On top of basic needs, personalized, and sophisticated services have become attractive to high-end consumers. Salary records for masseurs, personal tutors, and babysitters have been reinvigorated several times. For example, the income of a masseur in Shanghai is about 18,000 yuan, one quarter higher than last year.

Liu Kan from 58.com says high wages are associated with hardship. For instance, couriers must deliver goods to customers timely despite severe smog or heavy rain. Fitness instructors and babysitter may enjoy better working conditions, but they are fully responsible for their client's safety.