Advertising | Du Xiaoying

The winds of change are blowing. If the auction of advertising airtime on the Chinese national television system, or CCTV, is the bellwether for the nation's consumer market, then bidding for 2014 means that times have indeed changed.

First off, government offices, which had been big consumers of expensive goods, have bowed to Beijing's anti-corruption campaign and are refraining from squandering public funds for their personal uses.