AN INCREASING NUMBER OF shoddy goods, especially food products, have reportedly made inroads into China's rural areas in recent years. Changjiang Daily commented on Wednesday:

Albeit rural consumers have more money to spend, they are still not able to make the most of it, as there are too many counterfeit products on sale in rural areas, especially fake food products that are produced in unhygienic conditions and may even contain hazardous addictives.

But it is not easy for rural residents to distinguish shoddy goods from the authentic ones, as the fake products are carefully packaged copycats.