NBA TV to premiere on Time Warner
( 2003-10-28 15:44) (agencies)
NBA TV, the league's 24-hour television network, will make its premiere on
Time Warner Cable of New York and New Jersey, which will start on Tuesday, it
was announced by the NBA.com on Monday in New York at the NBA Store in
Manhattan.
Beginning Oct. 28 through Nov. 18, Time Warner Cable of New York and New
Jersey will provide a free preview of NBA TV on Channel 400 to all customs with
digital service.
The network's original programming, four nights a week of live NBA games,
high definition telecasts, NBA Playoff games, special events and the most
comprehensive highlights and up-to-the-minute information, will move to Channel
451 since Nov. 19.
The program is a centerpiece of Time Warner Cable's digital sports
programming package throughout New York and New Jersey.
"New York and New Jersey fans are among the most passionate in sports," said
NBA Commissioner David Stern. "It is fitting that Time Warner Cable - an
industry innovator committed to serving its customers with the best in sports
and entertainment - will add NBA TV and provides viewers with unparalleled
access to our game."
"Adding NBA TV to our digital sports programming package will be a valuable
and exciting option for basketball enthusiasts," said Barry Rosenblum, president
of Time Warner Cable of New York and New Jersey.
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