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Coca-Cola to launch coffee-infused Coke Blak
(Reuters)
Updated: 2005-12-08 10:13
Coca-Cola Co. (NYSE:KO - news), the world's No. 1 soft drink company, on
Wednesday said it will launch a coffee-infused soft drink called Coca-Cola Blak
in various markets around the world in 2006.
A pedestrian in
Sydney passes a large Coca-Cola sign in the city's east August 3, 2004.
Coca-Cola Co., the world's No. 1 soft drink company, on Wednesday said it
will launch a coffee-infused soft drink called Coca-Cola Blak in various
markets around the world in 2006. [Reuters]
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The news of the launch came hours before Coke Chief Executive Neville Isdell
was scheduled to address financial analysts and investors in New York.
The new drink, a combination of Coca-Cola Classic and coffee extracts, will
be first launched in France in January before being rolled out in the United
States and other markets during 2006.
A Coke spokesperson said Coca-Cola Blak will be a mid-calorie drink, similar
to Coca-Cola C2, which was launched in April 2004 and contains half the sugar,
calories and carbohydrates of regular colas. The formula for the new beverage is
expected to vary based on local tastes.
Analysts have said one of the keys to the company's future is capturing more
consumers who have moved away from sugary soft drinks to diet versions, or to
healthier low- or no-calorie beverages.
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