To herald The Mrs. Carter Show World Tour, Beyonce's first tour in the UK since 2009, sees the multi-platinum artist appear in a major through the line campaign to promote the tour dressed as a 'Queen'. The Priority campaign includes a new TV advertisement, directed by Grammy award winning director Jonas Akerlund, the spectacular ad features exclusive new official footage of Beyonce. The ad also includes highly anticipated new music from the star, Feb 6, 2013. [Photo/CFP]