综合一区欧美国产,99国产麻豆免费精品,九九精品黄色录像,亚洲激情青青草,久久亚洲熟妇熟,中文字幕av在线播放,国产一区二区卡,九九久久国产精品,久久精品视频免费

USEUROPEAFRICAASIA 中文雙語(yǔ)Fran?ais
Lifestyle
Home / Lifestyle / News

Flower power

By Xu Junqian | China Daily | Updated: 2012-08-27 14:04

Flower power

Kuang Linhua / China Daily

Flower power

Liushen Floral Water is not the only one of its kind in the market, although it is the undisputed market leader. Floral water in general is immensely affordable, less than 10 yuan ($1.57) for an almost 200 ml bottle. Zhao Yanxiong / for China Daily

Flower power

Nostalgia for old times is scented with floral dew. Provided to China Daily

Flower power

Related: Flower power

Need to cool down or chase away irritating bugs in summer? Chinese women have a beautifully scented secret weapon. Xu Junqian looks at the revival of floral water sprays, so beloved of genteel matrons from a generation past.

Related: A language to love

The days are still hot enough to melt the popsicle children are clutching in their sticky hands, and cicadas still sing in loud sporadic bursts in the trees casting shade on the windowsill. Indoors, the electric fan buzzes and sends out a gentle breeze upon which wafts the sweet scent of the floral water from the sleepy granny in the rocking chair.

It is a familiar vignette dredged from the memories of those who lived through the early '80s, an era in which many went through the transition of a simple but rustic lifestyle to the urban and hectic.

And while the simple and rustic can never be recaptured, a wave of nostalgia for the floral water sprays so popular with the fashionable females of that era has caught suppliers by surprise.

Apparently, a recent video, which went viral online, helped spread the nostalgia.

Named the Past and Present Life of Floral Water, it traced the history of the century-old perfumed infusion in a four-minute animated narration. In the beginning, it started life as an eau de toilette, a luxury item on the female dressing table of the 1900s. It gradually became a summer essential, to spray on liberally to cool off.

Within a few days after it was posted online in July, the little clip had been seen 9.54 million times with more than 240,000 comments left under it, according to statistics from the Jahwa Group, the producer of the video and the manufacturer of Liushen Floral Water.

"The response is overwhelming," says Qin Fenhua, director of the marketing department of the group.

"The target clientele of floral water used to be the 30- to 40-something housewives of China, as they are the decision-makers in buying household products. The more active profile groups online tend to be younger. But I guess there must have been an empathy in the video that cut across young or old, male or female."

As the country got more affluent and more and more imported toiletries flooded the Chinese market, homegrown floral water has been forced to evolve from an exclusive perfume to a more plebeian, if functional, role as summer cooler - and insect repellent.

Previous 1 2 Next

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
延津县| 原平市| 九台市| 大连市| 翼城县| 雅江县| 普陀区| 新田县| 泌阳县| 原阳县| 衡东县| 蓬莱市| 唐河县| 黑龙江省| 静乐县| 明光市| 玉门市| 临武县| 南漳县| 都兰县| 桓仁| 咸宁市| 赤峰市| 莱西市| 呼和浩特市| 安阳县| 佛冈县| 山西省| 元阳县| 南汇区| 全州县| 唐海县| 榆社县| 山东| 南郑县| 嘉兴市| 资兴市| 尼玛县| 乌鲁木齐县| 武安市| 清原|