综合一区欧美国产,99国产麻豆免费精品,九九精品黄色录像,亚洲激情青青草,久久亚洲熟妇熟,中文字幕av在线播放,国产一区二区卡,九九久久国产精品,久久精品视频免费

USEUROPEAFRICAASIA 中文雙語Fran?ais
Lifestyle
Home / Lifestyle / People

China to the world mastering art of PR

China Daily | Updated: 2014-02-04 07:45

China to the world mastering art of PR
Colin Mackerras has a lifetime of experiences in China.? Mei Jia /China Daily

Related story: Half a century of China watching

In the first half of the 20th century, it was Soong May-ling and Lin Yutang who shaped how the world saw China, just as it was Mao Zedong and Deng Xiaoping who became the faces of China in the latter half.

Colin Mackerras says that these days, however, it is the average Chinese at home and abroad who will influence Western perspectives on China. The China affairs expert also feels that "the First Lady Peng Liyuan is making good impressions recently".

Although he argues in his latest book that perceptions of China are often more about Western political viewpoints, Mackerras says there are still things that can be done to improve China's public relations image abroad.

In Western Images of China Since 1949, Mackerras quotes from an Opinion Survey by the Committee of 100 in 2012 investigating 1,000 United States citizens and 400 more from the social elite.

The survey showed that among the general American public, 55 percent find the image of China positive, a rise from 52 percent in 2007, while negative opinions dropped from 45 percent to 37 percent in the same period.

Another BBC Global Poll of 24,000 people from 22 countries the same year indicated that 50 percent of people are positive about China, a percentage that surpasses a comparative poll on the European Union.

Apart from Chinese cultural performances going out to the West, Mackerras sees the Confucius Institute as doing an excellent job on cultural exchanges.

As their numbers increase, both Chinese students studying abroad and foreign students in China are efficient channels that will move the shift in attitudes.

Tourism is another good platform to promote a better image for China, he says.

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
阳城县| 龙游县| 长寿区| 建宁县| 石狮市| 安化县| 夏河县| 福海县| 绥阳县| 南岸区| 桦南县| 定西市| 上犹县| 临潭县| 五河县| 丹寨县| 浑源县| 云安县| 巴塘县| 连南| 尼勒克县| 高唐县| 德阳市| 安阳县| 唐河县| 邵东县| 依安县| 赤城县| 米脂县| 布拖县| 黄冈市| 涿州市| 罗源县| 曲阳县| 舞钢市| 秭归县| 鹿泉市| 庆阳市| 冷水江市| 广西| 太白县|