In a final decision made by Beijing Higher People's Court, an administrative appeal lodged by Gillette, a world leading razor manufacturer, against Trademark Review and Adjudication Board under the State Administration for Industry and Commerce of China in a trademark case, was recently concluded that the GILERE trademark in dispute was similar with the references marks of GILLETTE and Gillette on word spelling and pronunciation, which could easily cause confusion among consumers. And then Gillette won the trademark dispute.