综合一区欧美国产,99国产麻豆免费精品,九九精品黄色录像,亚洲激情青青草,久久亚洲熟妇熟,中文字幕av在线播放,国产一区二区卡,九九久久国产精品,久久精品视频免费

Business / Companies

Bright exec hopes to turn Opple into a major brand

By Xu Junqian (China Daily) Updated: 2015-11-30 07:56

Bright exec hopes to turn Opple into a major brand

Opple celebrates its first showroom opening in Lahore, Pakistan, in August this year. [Photo provided to China Daily]

Chen Yun has his eyes fixed on international markets as his Chinese lighting company becomes a leader in LED technology

A push to merge and grow China's lighting industry at home, and expand abroad, has shaken up foreign and domestic manufacturers and also led Chen Yun to make a big decision.

Chen went local, joining top domestic lighting firm Opple Lighting Co Ltd at the start of the year from German lighting firm Osram Light AG, where he worked at its Munich office for four years before heading to Hong Kong for several more years.

The switch, however, was more than multinational to local.

At Osram, Chen spent his days working to crack the Chinese market. Now he will look to expand China-based Opple's reach abroad into the booming market for LED products.

Consulting firm McKinsey & Co calculated the LED share in general lighting will reach 45 percent in 2016, and close to 70 percent by 2020, when the total market size is expected to reach 100 billion euro ($106 billion).

In 2014, "we believed the seed is ready to grow up into something big. For us, being global doesn't just mean selling our products worldwide or having offices everywhere. The mission is to make Opple the synonymous for valuable lighting", Chen, general manager of the international business unit, said in an interview with China Daily at Opple's Shanghai headquarters.

Chen, 39, described his role as "challenging and interesting" as he leads a team of 150 or so people overseas and in China.

The firm's humble roots trace back to Wang Yaohai and Ma Xiuhui, the couple who founded Opple in 1996, working with a staff of six in a shabby workshop in Guangdong province, China's hotbed of low-cost manufacturing.

LED lighting was the couple's breakthrough after two years of wholesaling cheap light bulbs and tubes. They hit on the Chinese word oupu-which literally means European standard for all.

"It's an ambition, or a seed, planted from the very beginning," said Chen.

Chen says this entrepreneurial vision has given Opple an edge. Companies and governments around the globe are rushing to make a transition from traditional lighting technologies to LED to save energy and fight climate change.

That also means performance targets, and Chen has his work cut out. He aims for revenue from overseas sales to account for more than half of the company's total in the next five to 10 years from about 10 percent now.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
新乡县| 乌拉特后旗| 古浪县| 迭部县| 安塞县| 呼伦贝尔市| 邵阳市| 龙江县| 布尔津县| 镇康县| 岳池县| 福海县| 镇平县| 沙洋县| 叶城县| 漠河县| 绥芬河市| 上蔡县| 桂平市| 开封县| 漳浦县| 团风县| 南华县| 甘孜县| 安岳县| 金平| 博爱县| 余庆县| 赤城县| 水城县| 华安县| 舞阳县| 岳阳县| 两当县| 金乡县| 华阴市| 武山县| 榆林市| 化州市| 深圳市| 鹤峰县|