综合一区欧美国产,99国产麻豆免费精品,九九精品黄色录像,亚洲激情青青草,久久亚洲熟妇熟,中文字幕av在线播放,国产一区二区卡,九九久久国产精品,久久精品视频免费

   

Li-Ning inks deal to outfit Spaniards

By ()
Updated: 2007-06-26 11:14

If Spanish tennis wunderkind Rafael Nadal stands on the podium at the 2008 Beijing Olympics wearing Li-Ning Co Ltd's sportswear, it will exemplify the Chinese firm's slogan: Anything is possible.

Li-Ning yesterday unveiled its plans for international expansion and signed a cooperation agreement with the Spanish Olympic Committee (SOC) to outfit the Spanish team at next year's Games.

Juan Antonio Samaranch, honorary president of the International Olympic Committee, represented the SOC in the agreement with company founder and board chairman Li Ning.

The Spanish Olympic Delegation is the second team to partner with Li-Ning for the 2008 Beijing Games. The Swedish Olympic Delegation entered a similar partnership earlier this year.

"We are still looking forward to more sponsorship cooperation with delegations from other countries," said Jason Guo, Li-Ning's chief operation officer.

But the company lost its 12-year sponsorship of the Chinese delegations to international rival adidas, which will pay some $80 million for the sponsorship, according to reports, a figure more than Li-Ning's entire annual marketing budget.

Guo said deals with foreign Olympic delegations are a significant step toward international expansion.

"To make our presence felt in the global market, Li-Ning must be a brand with high recognition and reputation first," he told China Daily.

The company, which opened its first European store in Spain in 2001, now has almost 30 test stores on the continent. The stores account for no more than 2 percent of Li-Ning's total business.

But Guo said the company will still open stores in the Netherlands and Belguim soon. As the top sports brand in China, Li-Ning will have 5,100 stores across the country by 2008, with locations in all first- and second-tier cities and many third-tier cities.

The company earlier said it aims to be listed among the top five sports brands in the world by 2018.


(For more biz stories, please visit Industry Updates)


宁远县| 桂阳县| 望谟县| 绩溪县| 大名县| 鄱阳县| 东乌| 呼伦贝尔市| 三台县| 田林县| 东乡| 镇巴县| 顺昌县| 贵阳市| 留坝县| 宜宾县| 黄龙县| 定兴县| 洪洞县| 阿尔山市| 奎屯市| 南开区| 海盐县| 吴旗县| 泸溪县| 五峰| 乡城县| 浙江省| 登封市| 容城县| 凤山县| 宽甸| 富裕县| 岑溪市| 乌鲁木齐市| 和静县| 绥江县| 资溪县| 白河县| 通许县| 北京市|