Turning the mountain into “gold”

The Wudang Mountain tourism site has made meaningful progress in development in recent years. The progress is attributed to efforts from park officials upgrading the infrastructure and services as well as highlighting its charm to the media.

It became an independent tourism zone in 2003 and was endued with county-level governmental functions. Since then, it has been on its way to becoming a first-class scenic spot.

A transport hub was built to enable both domestic and international visitors to have more access to the site. Advanced cableways were installed to increase the carrying capacity nearly ten times. The Birthplace of Taiji, a praising song of Wudang, was also played in the Golden Hall in Vienna.

In addition, holding the spotlight is to maximize publicity. Hollywood movies like The Karate Kid (2010) and Chinese classic TV series Journey to the West were both shot in the Wudang Mountains. Online specials have also been set up to reach a wider audience.

As for traditional media, advertisements have been printed on buses in major Chinese cities as well as mainstream newspapers like People’s Daily and China Tourism News.

Promotion exhibitions and fairs have also been organized in dozens of countries and regions to expand the market. Martial arts performance groups have been sent all over the world to popularize the Wudang brand.

Moreover, the Wudang Mountain scenic zone has been a trendsetter in the domestic tourism industry.

Li Faping, secretary of the site’s management committee, said they would try to enlarge the advantages of the Wudang mountain tourism site and turn it into an irresistible attraction and a dream destination.