综合一区欧美国产,99国产麻豆免费精品,九九精品黄色录像,亚洲激情青青草,久久亚洲熟妇熟,中文字幕av在线播放,国产一区二区卡,九九久久国产精品,久久精品视频免费

   

Candidates, retailers vie for TV time

(Agencies)
Updated: 2007-11-26 11:13

Dennis Goldford, a political science professor at Drake University in Des Moines, predicted that campaigns would run positive ads promoting candidates until Christmas, then switch to a tougher tone in the week leading to the caucuses.

"There's not much of a window there between Christmas spirit and caucus battle," Goldford said. "There's a certain amount of guesswork because we haven't been in this position before."

Tim Albrecht, a spokesman for Republican Mitt Romney, said all the campaigns will work to design ads that stand out while also remaining appropriate for the holiday season. "With the holiday ads and the added retailers, no doubt it's going to be a bit more cluttered this time than maybe years past," he said.

Campaigns strategists say they worry more about turning voters off in Iowa, where attending caucuses requires effort and commitment.

Fergus Cullen, the chairman of the New Hampshire Republican Party, said New Hampshire voters understand that politics will intrude on their holiday.

"I expect candidates will work the Communion line at St. Joe's on Christmas Eve," he joked. "New Hampshire voters take the process seriously and they fully expect to be in the thick of politics during the holiday season and that includes contrasting message. It won't harm candidates if they run aggressive campaigns."

All this costs money. Television stations must provide air time to federal election candidates beginning 45 days before an election. If candidates pay top rate, they can grab a specific time slot and bump other advertisers who had the space reserved.

Saying no to local advertisers puts stations in a difficult position, but most business people understand, said Steve Lake, national sales manager at KCRG-TV in Cedar Rapids.

"Most of them have been through this before and they understand we can only do what we can do," Lake said. "There's quite a bit of displacement that goes on."

Lake said bumped advertisers usually are offered a spot elsewhere in the station's schedule with a comparable rating, but with only so many hours in the day, some advertisers will be out of luck. The pressure will build as front-running candidates boost their ad buys and lesser-known candidates go for broke, he said.

Paul Fredericksen, general manager of KCCI-TV in Des Moines, said all the station can do is seek a balance between political buyers and retailers during the expected holiday crunch.

"One thing we always keep in mind is that political is temporary and retail is something that is a livelihood day in and day out," Fredericksen said. "But at the same time on the political side, there are certain rules and regulations we have to comply with."

Station managers expect many candidates will pay top rates to ensure sought-after time slots, given a campaign season that already has set TV advertising spending records.

Both Romney and Democrat Barack Obama have spent at least $4 million each for ads in Iowa. Democrats Hillary Rodham Clinton and Bill Richardson also have exceeded the more than $2.5 million that Kerry spent in the state in 2003 and 2004.

   1 2   


Top World News  
Today's Top News  
Most Commented/Read Stories in 48 Hours
太保市| 丰城市| 章丘市| 厦门市| 怀柔区| 丽水市| 隆回县| 孟州市| 文山县| 青神县| 江西省| 西吉县| 福建省| 靖宇县| 方城县| 莒南县| 上林县| 个旧市| 汉寿县| 莆田市| 泊头市| 云林县| 桃源县| 西乌| 肥西县| 沙田区| 南雄市| 桓台县| 大连市| 平果县| 丹寨县| 和林格尔县| 寿宁县| 新丰县| 弥渡县| 和平区| 保靖县| 平南县| 乌拉特后旗| 龙南县| 两当县|