BUDGET TRAVEL

Analysts say India could capture more of the $304 billion global space market with its low-cost technology. The probe's 4.5 billion rupee ($73 million) price tag is a fraction of the cost of NASA's MAVEN mission due to launch this month.

ISRO designed the craft to go around Earth six or seven times to build up the momentum needed to slingshot it to Mars, a measure that will help it save fuel, said Mayank N. Vahia, a scientist in the department of astronomy and astrophysics at the Tata Institute of Fundamental Research.

It costs India about 1,000 rupees ($16.20) to put a gram weight into space, less than a tenth of NASA's cost, he said.

India's space programme still has challenges, including the need to import components and the lack of a deep space monitoring system which means it will rely on the United States to watch the satellite once it nears Mars.

There's much at stake in the global space business, where revenues for the satellite industry in 2012 was $189.5 billion, according to the U.S. Satellite Industry Association.

"Given ISRO's broad portfolio of space capabilities, India could, if it does things right, get at least a quarter of (the space industry) market if not more in the coming decade or two," said Earth2Orbit's Mohanty.

India's relations with its giant neighbour China are marked as much by competition as cooperation, and analysts say New Delhi has stepped up its space programme because of concerns about China's civilian and military space technology.

"The reality is that there is competition in Asia. There's the angle of the potential space race," said Rajagopalan.

Although India's programme is largely for peaceful purposes, it has increasingly realised the need to grow its deterrence capability after China's 2007 anti-satellite missile test.

"That was a wake-up call for India," said Rajagopalan. "Until then we were taking it easy."

China's space programme is far ahead of India's, with bigger rockets, more launches and equally cost-effective missions.

Officials dismissed the suggestion that India raced to prepare Tuesday's launch to trump China's failed attempt at Mars.

"We're not in a race with anybody," said ISRO spokesman Deviprasad Karnik, noting that the voyage can happen only every 26 months, when the spacecraft can travel the shortest distance between Earth and Mars.

"The mission to Mars has to be organised whenever there is an opportunity available."