综合一区欧美国产,99国产麻豆免费精品,九九精品黄色录像,亚洲激情青青草,久久亚洲熟妇熟,中文字幕av在线播放,国产一区二区卡,九九久久国产精品,久久精品视频免费

USEUROPEAFRICAASIA 中文雙語Fran?ais
World
Home / World / Europe

Shanghai company inks Man City deal

By CECILY LIU | China Daily UK | Updated: 2016-12-01 18:28

Shanghai-based mobile phone maker Tecno will sponsor the Premier League's Manchester City in a three-year deal in a bid to reach soccer fans in emerging markets.

The agreement, signed on Wednesday in Manchester, lets Tecno produce videos and adverts featuring the club and its stars. Tecno will also bring some of its customers to the UK to learn the game at the club's training academy.

The deal is the latest in a wave of Chinese investment involving British soccer teams and, last December, City Football Group sold a 13 per cent stake in the club to China Media Capital.

"We've chosen Manchester City as our two companies share the same vision of global growth," said Stephen Ha, general manager of Tecno Mobile. "We also greatly admire the sporting spirit demonstrated by Manchester City in constantly challenging itself to do better." Tecno, which was established in 2006, has a presence in 41 emerging markets and, having sold 114 million phones in Africa, is one of that continent's biggest players.

"Having established leadership in Africa, we now want to grow into a global mobile leader for emerging markets," Ha said.

Tecno's basic-function phones sell for$10-$30, and its smart phones sell for between$50 and$350.

Tom Glick, City Football Group's chief commercial officer, said Tecno's global focus and commitment to its local markets reflect the club's ethos.

"We look forward to working with them to connect with Manchester City's global fan base," he said.

Simon Chadwick, a professor in sports enterprise at the University of Salford, said the partnership benefits both parties. Tecno will leverage on Manchester City's brand, and Manchester City will receive revenue.

"In addition, Manchester City has a culture that is not completely revenue-driven. It also focuses very much on relationship-building. So, it can benefit from brand image association with Tecno, especially in countries where Tecno has a strong brand image," Chadwick said."Unlike other clubs, Manchester City is never a part of the football 'aristocracy'. They are a newcomer with big ambitions, and, in this sense, they share much in common with Tecno."

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
洛川县| 依安县| 通榆县| 留坝县| 吉林市| 新丰县| 贞丰县| 蕲春县| 息烽县| 石嘴山市| 东乌| 通辽市| 清丰县| 左贡县| 承德县| 黔南| 晋城| 岢岚县| 安平县| 宜兰市| 寻乌县| 蓬莱市| 呼伦贝尔市| 霍山县| 香港| 会理县| 龙门县| 泰顺县| 平武县| 昌图县| 淅川县| 于田县| 忻州市| 成安县| 平舆县| 五大连池市| 津市市| 阜宁县| 安岳县| 宁陕县| 曲阳县|