British Museum's online shop a hit in China
By Bo Leung in London |
chinadaily.com.cn |
Updated: 2018-07-26 23:53
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Last year, the favor was returned with an exhibition entitled The British Museum: A History of the World in 100 Objects being held at the Shanghai Museum. National Business Daily reports that souvenirs worth more than 3 million yuan ($ 441 million) were sold at the exhibition.
The merchandising partnership between the British Museum and online retail giant Alibaba, which owns Tmall, was announced back in 2016.
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